road collision is


too many

So we’re taking action

Trouble lingers on our roads. For ourselves, our families, and our neighbours. We can’t ignore these dangers any longer. We’re taking things into our own hands to make our roads safer for all.

More about Aviva Take Back Our Roads

Our collaborators

Here are some of the dedicated, passionate organizations that share our mission to make safer roads a reality.








people are injured or killed on our roads each year


Aviva Canada and Highline BETA came together to create an accelerator to advance and fund innovative road safety solutions.

Are you a start-up with an innovative solution to make roads safer? Apply for the Safe x Connected Cities Accelerator by October 13, 2019.

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Communities in action

19 September 2019

Traffic lights for pedestrians – on the ground?

Changing intersection design to accommodate for habitual smartphone users.

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Submit a community story

Let us know how you’re making roads safer in your community. We may feature your story here.

Aviva Take Back Our Roads on social

Who’s with us? If you see (or have) a great idea to take back our roads, tag @AvivaCanada and use hashtag #TakeBackOurRoads

Find videos, checklists and toolkits to bring safer roads to your community.

See all toolkits and resources

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We’ve analyzed data from thousands of insurance claims from across the country to identify real opportunities to create lasting change. Now we’re on a mission to turn those opportunities into safe roads for us all.

Keep reading


Road-related injuries remain the number one cause of death for Canadian children under the age of 14 (Parachute)


15% of road traffic deaths in Canada involve pedestrians (Transport Canada)


$37 billion: Cost to society as a result of road-related collisions and related injuries and fatalities (Canada’s Road Safety Strategy)


Approximately 27% of fatalities and 19% of serious injuries on Canadian roads involve speeding (Parachute)

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